Author
Santosh Kumar
Founder of Shopiator, Google Ads Operator for Ecommerce Brands
16+ years managing Google Ads for ecommerce brands, with $600M+ in ad spend managed across 500+ brands in healthcare, apparel, toys, electronics, home goods and beauty.
Formerly Director of Specialists at Solutions 8, and worked with leading Google Ads agencies including Tier 11 and LDX. Founder of Shopiator, an operator-led Google Ads agency for ecom and DTC brands, and of the Guided PPC academy.
On Shopiator News he covers Google Ads, Merchant Center, Shopify and the commerce platforms ecom brands run on, from the point of view of someone running live accounts.
News by Santosh Kumar
Latest guides by Santosh Kumar
- Chase Is Ending Unlimited 3x on Ad Spend (Nov 15, 2026). Here's the Slash Deal Ecom Brands Should Take Instead
Sep 17, 2026
- 12 Best Ad Account Providers in 2026 (Meta, Google & TikTok)
Oct 14, 2026
- Cracked Shopify Theme: The Real Cost of Running One in 2026
Oct 21, 2026
- Best Shopify Themes for Dropshipping: 9 Picks Compared (2026)
Oct 20, 2026
- Google Ads ROAS vs MER: How to Settle the Argument
Oct 19, 2026
- Best DMCA Takedown Services for Ecommerce Businesses (2026)
Oct 18, 2026
- Shrine Theme Alternative: Build Your Own Theme With Claude Code
Oct 18, 2026
- Scaling an Ecommerce Business: What to Run in Ads at Each Stage
Oct 16, 2026
- Google Ads Channel Prioritization: What Ecom Brands Should Set
Oct 15, 2026
- Top Whop Clipping Offers of Oct 2026 - How To Earn Money with Whop Content Rewards
Oct 12, 2026
- Whop Clipping: How to Start, What It Pays and Whether It's Legit
Oct 12, 2026
- Shopify Payments Holding Your Money? A Q4 Cash Flow Plan
Oct 12, 2026