Last Updated: July 30, 2026

Ecom Events You Can't Miss
in 2026–27.

Every ecom, DTC, and performance marketing event worth flying for: dates, prices, and the side events nobody lists.

Some links may be partner links. Every event here is listed on merit.

Most events pages in this niche are SEO sludge, written by people who've never worked the circuit. This one is maintained by an operator who has. Every "why go" verdict is a real opinion, not a press release rewrite. Past events stay on the page, crossed out instead of hidden, so you can see the whole year at a glance.

MajorCONFIRMED

eCommerce Expo London

Sep 23–24, 2026

ExCeL London, London, United Kingdom

Good UK/EU market entry event if you're expanding into Europe. Mostly vendor floor, budget one day, not two.

12,000+Free–$300DTC & Retail
Official site
FlagshipCONFIRMED

DMEXCO

Sep 23–24, 2026

Koelnmesse, Cologne, Germany

More adtech/martech vendor floor than DTC-tactical. Send someone evaluating tools, not someone looking for growth playbooks.

40,000+$400–$1,500Performance Marketing
Official site
MajorCONFIRMED

PI LIVE Europe

Oct 19–21, 2026

Old Billingsgate, London, United Kingdom

The best European performance-marketing room outside of Affiliate World Budapest. Fewer people, more actual deal-making per hour spent.

2,500+$500–$1,200Performance Marketing
Official site
FlagshipCONFIRMED

Affiliate World Asia

Dec 9–10, 2026

Centara Grand & Bangkok Convention Centre, Bangkok, Thailand

7,000 media buyers, half of them will try to sell you tracking software. Go for the hallway conversations, skip the main stage.

~7,000$400–$1,500Performance Marketing
Official site
FlagshipCONFIRMED

NRF: Retail's Big Show

Jan 10–12, 2027

Javits Center, New York City, United States

Same calculus as every year: enormous, enterprise-heavy, worth it for retail media and in-store tech. Lean DTC teams get more from eTail West.

40,000+$1,000–$2,500DTC & Retail
Official site
MajorCONFIRMED

Affiliate Summit West

Jan 26–28, 2027

Caesars Forum, Las Vegas, United States

Reliable network maintenance stop. Don't fly across the world just for this one.

7,000+$300–$1,500Performance Marketing
Official site
CONFIRMED

E-commerce Berlin Expo

Feb 17–18, 2027

Messe Berlin, Berlin, Germany

Worth a day if you're already targeting German-speaking markets. Not a flight-worthy destination on its own.

5,000+Free–$200DTC & Retail
Official site
MajorCONFIRMED

eTail West

Feb 22–25, 2027

JW Marriott Desert Springs, Palm Springs, United States

Still the best signal-to-noise ratio on the retail conference calendar.

2,000+$3,000–$4,500 (brand-side often comped)DTC & Retail
Official site
MajorCONFIRMED

Prosper Show

Mar 2–3, 2027

Wynn Las Vegas, Las Vegas, United States

If Amazon is a meaningful revenue channel, this is the one marketplace event worth the flight. Skip if you're under 90% DTC-owned traffic.

4,000+$1,000–$2,000Marketplace & Amazon
Official site
FlagshipCONFIRMED

Shoptalk Spring

Mar 22–24, 2027

Mandalay Bay, Las Vegas, United States

Fundraising and exit conversations, not tactics. Bring your deck, not your media buyer.

10,000+$3,000–$4,000DTC & Retail
Official site
CONFIRMED

eCommerce Expo | DMEXCO Asia

Apr 7–8, 2027

Singapore, Singapore

First-year event - go for the SEA market intel, keep expectations calibrated for a smaller inaugural room.

TBADTC & Retail
Official site
MajorCONFIRMED

Retail Technology Show

Apr 21–22, 2027

ExCeL London, London, United Kingdom

Useful if in-store/POS tech is on your radar. Skip for pure-play DTC brands.

8,000+Free–$200DTC & Retail
Official site
MajorCONFIRMED

Seamless Middle East

May 24–26, 2027

Dubai World Trade Centre, Dubai, United Arab Emirates

The single best entry point if you're eyeing GCC expansion. Skip if MENA isn't on your 12-month roadmap.

20,000+Free–$300DTC & Retail
Official site
MajorCONFIRMED

Shoptalk Europe

Jun 1–3, 2027

Fira Barcelona Gran Via, Barcelona, Spain

Europe's answer to Shoptalk Spring. Same fundraising/M&A energy, better coffee.

$2,500–$3,500DTC & Retail
Official site
CONFIRMED

CommerceNext Growth Show

Jun 8–9, 2027

Javits Center, New York City, United States

Bring your CRM/retention lead, not your media buyer.

1,500+$1,500–$2,500DTC & Retail
Official site
CONFIRMED

SubSummit

Jun 21–23, 2027

Nashville, United States

Only relevant if subscription is your core model. Skip entirely otherwise.

$1,500–$2,500DTC & Retail
Official site
MajorCONFIRMED

K5 Berlin

Jun 22–23, 2027

ESTREL Berlin, Berlin, Germany

The best DACH ecommerce room, full stop. Worth the flight if you're operating in or entering German-speaking markets.

$800–$1,500DTC & Retail
Official site

Postponed & Dates Not Yet Announced

Real events, no confirmed date yet. We update this the moment organizers do.

DATES TBA

White Label World Expo

Multiple editions per year (Las Vegas, Amsterdam, London) - check whitelabelworldexpo.com for the next one near you

Multiple cities, Various

Go if you're actively sourcing a new private-label product. Skip if you already have suppliers locked in - it's a trade show floor, not a conference.

400+ exhibitorsFree–$200Marketplace & Amazon
MajorPOSTPONED

Affiliate World Dubai

Spring 2027 (exact dates not yet released)

Dubai, United Arab Emirates

Originally slated for Mar 4–5, 2026, pushed to Spring 2027. If you already bought a ticket or booth, it auto-transferred - no action needed. New dates aren't public yet; this page will update the moment they are.

Affiliate World Dubai was originally scheduled for March 4–5, 2026. It was postponed to Spring 2027 with exact dates still TBA. Existing ticket and booth purchases were automatically transferred to the new date - no rebooking required. This is the single most-searched-for date confusion in the events space right now, which is exactly why it's flagged here instead of quietly dropped from the list.
$400–$1,500 (existing tickets honored)Performance Marketing
MajorDATES TBA

Affiliate World Europe

2027 dates not yet announced (2026 edition ran Jul 9–10)

Budapest, Hungary

Historically a July event. Pencil in mid-year 2027, confirm once dates drop.

$400–$1,200Performance Marketing

Get the updated calendar before each conference season.

New dates, newly confirmed events, and new side events land here first. One email before each season, nothing else.

The Side Circuit Nobody Lists.

The main-stage conferences get the SEO articles. The dinners and masterminds running quietly alongside them are where the actual deals happen. This is the one section of this page you won't find replicated anywhere else.

Ecom Scalers (by AdRevival)

Invite-only · $5M+/yr D2C founders

Invite-only founder networking that runs alongside Affiliate World and Affiliate Summit stops - NYC and Budapest editions have run, and a Bangkok edition (Dec 2026) and Dubai edition (2027) are expected alongside those main conferences. Access is via Luma invite, not open registration. If you qualify and are attending the main event anyway, it's worth tracking down.

Being verified

  • DTC founder dinner, NYC - being verified
  • Performance marketing mastermind, Austin - being verified
  • Ecom operator breakfast, London - being verified

Running a side event at one of these?

Submit it and we'll add it to the list - this is what keeps this page current.

Submit an Event

Frequently Asked.

When is Affiliate World Dubai 2027?

Affiliate World Dubai was originally scheduled for March 4-5, 2026, but was postponed to Spring 2027. Exact dates haven't been released yet. If you already bought a ticket or booth for the original date, it was automatically transferred to the new event - no rebooking needed. We'll update this page the moment official dates are announced.

What is Affiliate World Asia 2026?

Affiliate World Asia is the largest stop on the global affiliate and performance marketing conference circuit, held December 9-10, 2026 at the Centara Grand & Bangkok Convention Centre in Bangkok. It draws roughly 7,000 media buyers, advertisers, and affiliate networks and is widely considered the flagship event of the Affiliate World series.

Which ecom events are worth it for DTC founders?

The highest-value events for DTC founders are the ones with real brand-side density rather than pure vendor floors: eTail West for small, curated retail-exec conversations, Shoptalk Spring if you're fundraising or exit-shopping, and Affiliate World Asia or PI LIVE Europe if paid acquisition and affiliate partnerships are the priority. Skip pure trade-show formats unless you're actively sourcing suppliers.

What are the best ecommerce events in Europe in 2026?

The strongest ecommerce and performance marketing events in Europe in 2026 are DMEXCO (Cologne, September) for digital marketing and martech, eCommerce Expo London (September) for UK retail, PI LIVE Europe (London, October) for performance and affiliate marketing, and Affiliate World Europe (Budapest, July) as the region's flagship affiliate marketing event.

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