NRF Retail's Big Show 2027Dates, Tickets, Venue & Verdict
Jan 10–12, 2027 · New York City, United States
The Largest Retail Event in the World
NRF 2027: Retail's Big Show runs January 10-12 at the Jacob K. Javits Convention Center in New York City. The official site says it brings more than 41,000 retail industry professionals, with exhibitors reaching decision-makers from 100+ countries.
- Dates
- Jan 10–12, 2027
- Venue
- Javits Center, New York City, United States
- Attendees
- 41,000+
- Tickets
- All-Access from $1,100 (retail members); Retail Expo pass free until Dec 30
2027 adds program days around the main show: Commerce Media Saturday, Supply Chain Sunday and AI Monday (the AiR Summit & Soirée), plus a Reverse Logistics Pavilion, the NRF Innovators Showcase, a Startup Hub and an AI Stage.
Retailers who register by October 2, 2026 save $300 on a Retail All-Access pass, and the Retail Expo pass is free until December 30.
Our verdict
Same calculus as every year: enormous, enterprise-heavy, worth it for retail media and in-store tech. Lean DTC teams get more from eTail West.
NRF 2027 Pass Prices.
From the official registration page:
| Pass | Retail members | Retail non-members |
|---|---|---|
| All-Access, early (by Oct 2, 2026) | $1,100 | $2,100 |
| All-Access, advance (by Nov 19) | $1,200 | $2,200 |
| All-Access, last chance (by Jan 7, 2027) | $1,300 | $2,300 |
| All-Access, standard | $1,400 | $2,400 |
| Retail Expo pass | Free until Dec 30, then $100 | Free until Dec 30, then $100 |
| Retail team All-Access (per person) | $900 (5-9) / $750 (10+) | $1,500 (5-9) / $1,250 (10+) |
- Non-retailers pay more: All-Access $2,600 for members (5 per company) and $3,800 for non-members (2 per company); Expo passes $2,000-$3,500.
- All-Access covers keynotes, featured sessions, the AI Stage, Ask the Speaker, Exhibitor Big Ideas, the expo and the opening party.
- Add-ons: Commerce Media Saturday $495; Supply Chain Sunday, AI Monday and Retail's Big Dance Party free; expo tours $150; store tours $180.
Who NRF Is For.
- Retail and omnichannel leaders working on retail media, POS, supply chain and in-store tech.
- DTC brands moving into physical retail: the free Retail Expo pass makes the floor cheap to walk.
- Vendors selling to retailers: expensive to attend as a non-retailer, but it's where the buyers are.
- Lean DTC teams focused on paid acquisition get more from Shoptalk or eTail.
Photos From Past NRF Retail's Big Show Editions.
Photos: NRF, from the official Retail's Big Show site (2024-2026 editions).
What Attendees Are Saying.
We couldn't find independent attendee reviews of NRF's Big Show to quote; NRF has no Trustpilot page for the event.
Past Editions.
- NRF: Retail's Big Show 2026 · Jan 11–13, 2026 · Javits Center, New York City · 40,000+ attendees
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NRF Retail's Big Show FAQ.
When is NRF 2027?
January 10-12, 2027 at the Jacob K. Javits Convention Center in New York City.
How much is an NRF 2027 pass?
Retail All-Access starts at $1,100 for NRF members and $2,100 for non-members if you register by October 2, 2026, rising to $1,400 and $2,400. The Retail Expo pass is free until December 30.
Is NRF free for retailers?
The Retail Expo pass is free if you register by December 30, 2026, then $100. Full-access passes are paid.
What's new at NRF 2027?
Commerce Media Saturday, Supply Chain Sunday, AI Monday, a Reverse Logistics Pavilion, the NRF Innovators Showcase, a Startup Hub and an AI Stage.
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