PI LIVE Europe 2026Dates, Tickets, Venue & Verdict
Oct 19–21, 2026 · London, United Kingdom
Europe's Festival of Partnership Marketing
PI LIVE Europe 2026 runs October 19-21 in London across a three-venue campus: Old Billingsgate, The Steel Yard and Partner's Arms. One pass covers all three.
- Dates
- Oct 19–21, 2026
- Venue
- Old Billingsgate, London, United Kingdom
- Attendees
- 2,500+
- Tickets
- £595 to £1,545 (Brand Access pass free by application)
The official site lists 2,500+ attendees, 100+ speakers, 25+ hours of curated networking and 16,500+ meetings. 2026 rebrands it as the Festival of Partnerships, opening with the 10th Global Performance Marketing Awards.
It's PerformanceIN's event, focused on affiliate, partnership and creator marketing for brands, publishers, networks and agencies. The 2025 edition ran October 21-22, 2025, also with 2,500+ attendees.
Our verdict
The best European performance-marketing room outside of Affiliate World Budapest. Fewer people, more actual deal-making per hour spent.
PI LIVE Europe 2026 Passes.
Prices from the official passes page:
| Pass | Standard | VIP Experience |
|---|---|---|
| Retailer | £835 | Not listed |
| Publisher | £995 (from £1,195) | £1,245 (from £1,445) |
| Agency | £995 (from £1,195); Boutique Agency £595 for 10 or fewer staff | £1,245 (from £1,445) |
| Industry | £1,295 (from £1,695) | £1,545 (from £1,945) |
| Brand Access | Free, by application, limited | Not listed |
- VIP adds priority entry, the VIP club, workstations, lunch and refreshments.
- Groups of 4+ get 10% off with code GROUP2026. Press passes are available on approval.
The Agenda Format.
- Direction Stage for strategy and leadership; Action Stage for practical sessions.
- IC Summit (influencers and creators) and AIP Summit (AI and partnerships) run inside the festival.
- Battle Ring debates with live audience voting, Expert Clinics (one-to-one advice), Peer Labs (small-group problem solving) and The Workroom (hands-on workshops).
- Lock-In rooms under the Chatham House Rule.
- BuildLab: teams from Adtraction, AWIN, Everflow, impact.com, Optimise Media, Bravo Savings Network and Tradedoubler compete to build free tools for the industry.
- Themes: AI, creator economics, attribution, regulatory tracking and peak trading.
Who PI LIVE Europe Is For.
- Brands running affiliate and partnership programs in the UK and Europe: the Brand Access pass is free if you qualify.
- Publishers, creators, networks and agencies selling into those brands.
- Small agencies: the £595 Boutique Agency pass is the cheapest way in.
PI LIVE Europe 2026 Side Events.
Side events listed so far around PI LIVE Europe 2026. Hosts post more in the final weeks, so check back.
Global Performance Marketing Awards 2026 (GPMAs)
October 19, 2026, 4:00 PM · London
Host: PerformanceIN. Access: Included with conference passes; the 10th edition, in a daytime format that becomes the pre-event mixer at 7 PM
Listed on affiliatesideevents.com
PI LIVE Europe Pre-Event Party & Mixer
October 19, 2026, 8:00 PM · London
Host: PerformanceIN. Access: Invite only, for senior figures and VIP Experience holders
Listed on affiliatesideevents.com
Official PI LIVE Party
During October 19-21, 2026 (date TBA) · London
Host: PerformanceIN. Access: Included with every conference pass
Listed on affiliatesideevents.com
Photos From Past PI LIVE Europe Editions.
Photos: PerformanceIN, from the official PI LIVE Europe networking page.
What Attendees Are Saying.
We couldn't find independent attendee reviews of PI LIVE Europe; PerformanceIN has no Trustpilot page. We'll add verified reviews when they exist rather than use organizer-selected quotes.
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PI LIVE Europe FAQ.
When and where is PI LIVE Europe 2026?
October 19-21, 2026 in London, across Old Billingsgate, The Steel Yard and Partner's Arms.
How much is a PI LIVE Europe pass?
From £595 (Boutique Agency) to £1,545 (Industry VIP). Retailer passes are £835, and qualifying brands can apply for a free Brand Access pass.
What is the Festival of Partnerships?
PI LIVE Europe's 2026 format: three days and three venues of partnership, affiliate and creator marketing content, opening with the Global Performance Marketing Awards.
How many people attend PI LIVE Europe?
The official site lists 2,500+ attendees, 100+ speakers and 16,500+ meetings.
Sources
- PI LIVE Europe official site
- Official passes page
- Official agenda
- Side events: affiliatesideevents.com
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