Blog / Strategy
Ecommerce Growth Strategy.
Growth strategy for ecommerce brands: in-house vs agency, channel mix, measurement and the decisions that decide whether paid acquisition scales.
7 articles
One Ad Account or Many for Ecommerce Brands?Meta Ads and Google Ads: When to Share a Pixel and When to Split
Should ecommerce product lines share one Meta or Google ad account and pixel? A decision framework with platform documentation, trade-offs, and a checklist.
Abandoned Cart Flows for Ecommerce DTC BrandsThe Sequence, the Timing, and How Not to Train Customers to Wait for a Discount
70% of carts are abandoned and 42% of those shoppers were only browsing. Here is the abandoned cart flow built for the rest: two triggers, a three-email core, an escalating store credit branch for first-time buyers only, the margin math on discounts, and a holdout so you know what the flow really earns.
Why You Can't Hire a Great Full-Time In-House Media BuyerThe Math Nobody Shows You
"Full-time in-house Meta Media Buyer, no other projects" sounds like a job requirement. It's actually a pay cut that filters out every good Media Buyer. Here's the math.
Third-Party Attribution ToolsGood, Bad, and Ugly
Third-party attribution tools fix a real double-counting problem, but they also lock in your conversion history and get sold with a benefit-to-cost ratio that rarely holds up. A straight breakdown of when they're worth it and when they aren't.
How Klaviyo Inflates Email Revenue Attribution
Klaviyo's default attribution counts opens, view-throughs, and subscription rebills as email revenue. Here's how to spot the inflation and 5 in-Klaviyo fixes that reveal your real incremental impact, no third-party tools needed.
12 Hidden Costs Killing Your Ecom Profit
Most ecom founders think they're making 30% margins. The real number is usually 8-15%. Here are the 12 costs your P&L is missing, and a free tool to calculate your true profit in 60 seconds.
Google Ads vs Meta Ads for EcommerceWhy You Need Both
Google Ads captures intent. Meta Ads creates demand. Here's why the best ecom brands run both - and how to structure them as complementary growth engines.