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Ecommerce Google Ads Case Studies.

Real ecommerce Google Ads accounts we have worked on: what was broken, what we changed and what happened to the numbers.

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We Monitored 26 DTC Google Ads Accounts for 6 Months. Here's What Actually Breaks.

Case Study8 min read

We Monitored 26 DTC Google Ads AccountsHere's What Actually Breaks

Six months of daily monitoring data from 26 DTC and ecommerce Google Ads accounts, March to September 2026. Product-level problems outnumber account-level ROAS problems roughly 10 to 1, 18% of Shopping and PMax product spend goes to products that don't convert or convert at under half of target, and two in three accounts had changes made by someone outside the managing team. First-party data, anonymized, rates and percentages only.

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