Agency Ad Accounts by PlatformWhich Provider Actually Covers Meta, Google, TikTok, Bing, Taboola & Outbrain

"Agency ad accounts" gets used as if it's one product. It isn't. The three providers we track cover completely different sets of platforms, at completely different pricing structures for that coverage, and picking the wrong one for your channel mix means either paying for breadth you don't use or discovering a gap after you've already signed up.

Platform Coverage at a Glance

Meta Agency Ad Accounts

All three providers cover Meta, and it's the core product for all three. ExiScale is the deepest option since it's Meta-only: aged 10+ year Business Managers, up to 12 ad accounts and 4 Business Managers on its Scale plan, and a dedicated host Business Manager for pixels. AdRevival covers Meta across four tiers from $299 to $2,499 a month. UpROAS covers it as one of six platforms starting at $299 a month. Our Meta suspension and restriction guide covers what actually triggers a Meta ban and how the three compare on replacement speed.

Google Agency Ad Accounts

UpROAS is the only one of the three that lists Google Ads agency accounts, included under the same subscription as Meta, TikTok, Bing, Taboola, and Outbrain starting at $299 a month for the Gold tier. Neither ExiScale nor AdRevival offers Google accounts at time of writing. If Google is a genuine channel for your brand, not just a nice-to-have, that alone decides the comparison: UpROAS is the only option among the three that covers it.

TikTok Agency Ad Accounts

AdRevival and UpROAS both cover TikTok, but the pricing structure is different. AdRevival sells TikTok as a separate $499-a-month product on top of whatever Meta tier you're already paying for. UpROAS includes it in the base subscription alongside the other five platforms. If TikTok is a smaller, secondary channel for you, run the math on whether AdRevival's add-on price makes sense versus UpROAS's bundled rate. Our dedicated TikTok ad account providers guide goes deeper on TikTok-specific infrastructure and full-service alternatives.

Bing Agency Ad Accounts

UpROAS is the only provider of the three that covers Bing. If Bing is a real part of your channel mix, most commonly for brands that also run Google and want search coverage across both engines under one relationship, UpROAS is the option worth evaluating.

Taboola and Outbrain Agency Ad Accounts

Both native ad networks are covered by AdRevival (as separate $499-a-month add-ons each) and UpROAS (included in the base subscription). Neither is covered by ExiScale. For a brand running meaningful native ad spend on both networks, AdRevival's add-on structure means $998 a month on top of its Meta tier for Taboola and Outbrain together, worth comparing directly against UpROAS's bundled pricing if native spend is a real part of the media mix.

Specialist vs. Generalist: Which Structure Actually Fits

Pull up your last 90 days of ad spend by platform. If one platform is carrying 80% or more of it, a specialist on that platform, ExiScale for Meta, is almost always the better call, the depth matters more than the convenience. If spend is genuinely split three or more ways with no single platform dominating, the coordination cost of managing separate specialist relationships usually outweighs the risk-concentration tradeoff of a generalist like UpROAS. Our full specialist vs. generalist breakdown covers the risk tradeoffs of each structure in more depth.