Ecommerce PPC Agency for DTC Brands

Most ecommerce PPC agencies are Meta-first agencies with a Google Ads add-on. Google gets a single Performance Max campaign and a branded Search campaign, both treated as maintenance rather than a growth channel in their own right. The brands that come to us doing this have usually tried Google twice already, with two different agencies, and concluded the platform "doesn't work" for their category. It almost always does. It just was never built.

We run PPC as a full acquisition system, not a single campaign type. Shopping is structured feeder-converter, with product feeds optimized and segmented by margin tier. Search covers brand (controlled, not overpaid), non-brand, competitor conquesting, and Dynamic Search Ads for long-tail coverage your keyword list will never fully capture. YouTube and Demand Gen generate upstream awareness instead of only harvesting demand Meta already created. Remarketing and dynamic remarketing close the loop on cart abandoners and product viewers without wasting spend on customers who already converted.

Every engagement starts with an audit, not a media plan

Before we propose a single campaign change, our audit engine runs 185+ checks against your live account data: conversion tracking integrity, brand CPC inflation, PMax brand exclusions, feed quality, and scaling readiness. Most accounts we audit are wasting 15-30% of spend on leaks that have nothing to do with strategy, tracking gaps, irrelevant search terms, or budget misallocation between winners and losers. We fix those first, then scale.

Every scaling claim after that is backed by geo holdout testing and incrementality measurement, not a blended ROAS that quietly counts your own brand demand as new growth. That's the difference between an agency that reports a good number and an operator who can prove the number is real.