Scaling Google Ads
Without Shopping Ads.
Google Ads reaches more than 90% of the internet. Shopping is just one channel in the mix. When your Merchant Center is suspended, most agencies give up. We see an opportunity.
The Reality
Most Agencies Would Tell You
to Wait.
Unlike what most agencies running “set it and forget it PMax” would tell you, Google Ads is far more than Shopping. Google reaches more than 90% of the internet — Search, YouTube, Gmail, Display, Discover, Maps. Shopping is powerful, but it's one channel in a massive ecosystem.
When your GMC gets suspended, a typical agency shrugs and says “wait for the appeal.” Meanwhile, your competitors keep scaling. Your revenue drops. Your growth stalls.
We don't wait. We deploy a bespoke strategy using every non-Shopping campaign type available — and in many cases, our clients discover that these channels were the untapped growth engines they should have been running all along.
Search Ads Arsenal
6 Search Campaign Types.
Zero Shopping Required.
Search Ads capture high-intent traffic from people actively looking for what you sell. The possibilities are endless — and we build a bespoke mix for every brand.
Feeder Search
High-intent product queries that feed data into your scaling campaigns. Discover which search terms convert before committing budget.
Broadomation Search
Broad match + smart bidding working in tandem. Google's AI finds converting queries you'd never think to target — with your ROAS guardrails in place.
AI Max Search
Google's newest Search campaign type. AI-driven keyword expansion, creative generation, and bidding — all within your defined parameters.
Dynamic Search Ads
Let Google crawl your entire product catalog and auto-generate ads for every relevant search. Captures long-tail demand at massive scale.
Competitor Search
Intercept shoppers searching for your competitors. When someone searches for a rival brand's product, your ad shows up as a better alternative.
Advertorials & Listicles
Target research-stage queries like "best protein powder 2026" or "top skincare brands." Drive traffic to editorial-style content that converts browsers into buyers.
Performance Max — Feed Not Required
PMax Cold Targeting Without GMC.
Most people assume Performance Max requires a Merchant Center feed. It doesn't. We've scaled ecommerce brands with PMax cold targeting using creative assets, audience signals, and search themes alone — no product feed required.
Asset-only PMax deploys your best images, videos, and copy across Search, Display, YouTube, Discover, and Gmail simultaneously. Combined with cold audience signals — competitor URLs, in-market audiences, and custom intent — it becomes a powerful prospecting engine.
YouTube, Shorts & Image Ads
Demand Gen at Scale.
If your UGCs and video sales letters work on Meta, there's no reason they shouldn't scale on the world's largest video platform. YouTube is the second-largest search engine on the planet — and Demand Gen campaigns put your creative in front of high-intent audiences across YouTube, Shorts, Discover, and Gmail.
We deploy Demand Gen with images, videos, and Shorts — all driving cold traffic at scale, powered by Google's intent signals. This is top-of-funnel demand generation that feeds your entire conversion funnel.
A Different Perspective
Sometimes Shopping Ads Are the
Wrong Battle.
Why Doesn't Amazon Run Shopping Ads Globally?
There's a reason the world's largest ecommerce company pulled back from Google Shopping in most markets. We're not saying Shopping doesn't work — it absolutely does. But deep platform expertise and a tactical, bespoke strategy is what makes or breaks an ecom brand's scaling with Google Shopping Ads. Blindly throwing products into Shopping without that expertise is where most brands fail.
The Comparison Shopping Trap
Google Shopping is fundamentally a comparison shopping engine. If you're competing against the likes of Temu, Shein, and other cheap knockoffs on price, Shopping Ads can actually work against you. Shoppers see your $45 product next to a $9 lookalike and click the cheaper option.
In select cases, you're better off pulling off Google Shopping entirely and redirecting that budget into Search, YouTube, and Demand Gen — where you control the narrative, tell your brand story, and convert on value rather than price.
The Full Stack
What We Deploy When GMC Is Down.
A bespoke combination of these campaign types, tailored to your brand, products, and market position.
Non-Brand Search
High-intent product and category queries
Broadomation & AI Max
AI-powered keyword expansion with ROAS guardrails
Dynamic Search Ads
Auto-generated ads from your product catalog
Competitor Search
Intercept traffic searching for rival brands
YouTube & Shorts
Video ads on the world's second-largest search engine
Demand Gen (Image & Video)
YouTube, Discover, Gmail placements at scale
PMax Cold Targeting
Asset-only PMax without Merchant Center feed
Advertorials & Listicles
Research-stage content targeting question queries
We're Not Anti-Shopping.
When your GMC is reinstated, we integrate Shopping right back into your full-funnel strategy. The campaigns we build without Shopping don't get abandoned — they become the foundation that Shopping campaigns feed into and accelerate.
Get the 29-point GMC fix checklistGMC Suspended? Let's Scale Anyway..
Apply for a growth audit and we'll build a bespoke scaling strategy for your brand — with or without Shopping Ads.
Get Your Free Scaling Audit