Free for store owners
Google Ads Playbook for Ecommerce: Bid Strategy and Match Types
A 10-action plan to run Google Ads the way we do for ecom brands. Exact bid settings, match types, brand caps and budget rules, with checklists, tables and charts you can follow step by step.
What is inside
10 actions, in order
Each with exact settings, where to click and a done-when check.
Bid strategy cheat sheet
Every campaign type with its exact bid strategy and target.
Decision flow
Three questions that pick the right bid strategy.
Match type matrix
Where exact, AI Max and broad belong, at a glance.
Brand protection setups
Three safe ways to bid on your own name.
Budget rules and charts
When to raise, hold or cut, with the 7, 14 and 30 day grid.
Every number is a starting default. The playbook is only as good as how well it is implemented. If you would rather not do the work, Shopiator can run it for you.
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For ecom store owners and in-house teams. Takes 30 seconds.
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