35% Revenue Growth at 4x ROAS — $1M/Month Target
Before Shopiator
$537K revenue on Google, only 5% of total ad budget allocated to Google vs Meta
CThe Challenge
A fast-scaling DTC supplements brand was doing $2M+/month on Meta Ads but had allocated only 5% of their overall ad budget to Google. Two previous agency attempts had produced mediocre results — generic PMax campaigns with no structure, no feed optimization, and no non-brand Search presence. The founder assumed Google simply wasn't a viable channel for supplements and treated it as a brand-search-only afterthought while competitors quietly dominated Shopping and Search.
SOur Solution
Our audit engine revealed massive untapped demand — competitors were spending 8-10x more on Google Shopping and Search in the same category. We rebuilt the account from scratch: deployed Shopping feeders segmented by product line and margin tier, launched aggressive non-brand Search targeting high-purchase-intent supplement queries, and implemented PMax with proper asset groups and audience signals. Our leak detection engine ran daily to eliminate waste, and the scaling engine identified geo-expansion and daypart opportunities worth $200K+/month in untapped demand.
The Result
Scaled Google Ads revenue by 35% — from $537K to $724K in just 63 days — at a sustained 4.03x ROAS. Google Ads went from 5% of total ad spend to a serious growth channel running alongside Meta. The account is now on track to hit $1M/month within the next 3 months while maintaining ROAS above 3x. This is what happens when Google Ads finally gets the same strategic attention as Meta.
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