$1.3M Revenue at 8x ROAS
Before Shopiator
$400K/mo plateau, 3.2x ROAS, PMax cannibalizing brand
CThe Challenge
A premium home and living ecommerce brand was doing $400K/month on Google Ads at a 3.2x ROAS — respectable on paper, but plateaued for 8 months. Their agency's strategy was simple: dump everything into Performance Max and let the algorithm figure it out. PMax was cannibalizing branded traffic, inflating reported ROAS, while actual new customer acquisition was stagnant.
SOur Solution
We decomposed their PMax performance and confirmed 60% of conversions were branded queries that would've converted organically. Rebuilt the entire account: isolated brand into dedicated Search campaigns, deployed Shopping feeders segmented by product category and margin, launched true non-brand Search for their top 12 product categories, and built YouTube Demand Gen to fuel top-of-funnel awareness. Our scaling engine identified geo-expansion and daypart opportunities worth $180K/month in untapped demand.
The Result
Revenue jumped from $400K to $1.3M/month at an 8x ROAS — with 70% of conversions now coming from genuine non-brand traffic. Deep platform expertise and proper structure. This is what Google Ads looks like when someone actually operates it.
Want Results Like These?.
Apply for a growth audit and we'll show you exactly what's possible with your Google Ads account.
Get Your Free Scaling Audit