Eco Aya: MER Doubled, Sales Tripled in a Month
Before Shopiator
Needed help increasing MER, cash flow, and new customer acquisition.
“I'm impressed by their success and how they analyze the metrics.”
CThe Challenge
Eco Aya makes 100% plastic-free clothing on a single-origin supply chain. Their marketing team came to Shopiator needing three things at once: a higher marketing efficiency ratio, healthier cash flow, and more new customers. Growth that didn't improve MER wasn't growth they could afford.
SOur Solution
We analyse the account at the ad and campaign level against MER, not just in-platform ROAS. That meant building new campaigns, reporting on the numbers that actually decide whether the company grows profitably, and giving creative strategy recommendations. Where the bottleneck sat outside Google Ads, we said so: feedback on the website and Meta came with the engagement.
The Result
In the client's words, we doubled their metrics. MER increased by 100% and sales tripled, and they saw those results within a month of starting in March 2025. The engagement is ongoing at a $200K to $999K project size, with a 5.0 Clutch rating across quality, schedule, cost and willingness to refer.
In Their Words
Straight from the Clutch review
Every answer below is quoted exactly as Meli Hinostroza submitted it to Clutch. Nothing is rewritten or trimmed for flattery.
Describe what your company does
I'm the marketing manager of Eco Aya, a company that makes 100% high-quality, plastic-free clothing using a single-origin supply chain.
What goals did you hire Shopiator to accomplish?
We needed help increasing our MER, cash flow, and new customer acquisition.
Why did you select Shopiator over others?
- They understand Google Ads at a very high level that other agencies cannot match
- They closely follow the MER and other metrics to ensure our company is growing profitably
- They give more advice than Google Ads, including website and email marketing advice
What were the measurable outcomes?
Shopiator - Google Ads Agency for DTC Ecom has doubled our metrics. Our MER has increased by 100%, and our sales have tripled. We saw these results within a month.
Describe their project management
Shopiator - Google Ads Agency for DTC Ecom delivers on time and is very professional. We communicate via virtual meetings, emails, and messaging apps.
What did you find most impressive or unique?
I'm impressed by their success and how they analyze the metrics. Other agencies don't understand Google Ads in depth, and Shopiator - Google Ads Agency for DTC Ecom fully understands how Google works. Moreover, they go the extra mile, so they don't just help us with Google Ads but also give us advice on our website and meta.
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