$100K/mo to $300K/mo in 4 Months
Before Shopiator
$100K/mo revenue, 2.4x ROAS, 90% Meta-dependent
CThe Challenge
A fast-scaling DTC beauty brand was doing $100K/month on Google Ads but couldn't push past it. Their agency kept bumping budget but ROAS dropped every time. Meanwhile, 90% of their total revenue still came from Meta — and CPMs were climbing quarterly. The founder knew Google had more to give but couldn't find anyone who could unlock it.
SOur Solution
Our audit engine immediately identified the bottleneck: a single Shopping campaign with all 800+ SKUs lumped together, no non-brand Search presence, and $14K/month in wasted spend on irrelevant search terms. We rebuilt from scratch — feeder-converter Shopping architecture segmented by margin tier, non-brand Search targeting high-purchase-intent queries, and proper PMax with channel-level decomposition. Our leak detection engine ran daily to keep waste at zero.
The Result
Scaled from $100K to $300K/month in Google Ads revenue within 4 months at a 5.2x ROAS. Google went from 10% of total revenue to 42%. The brand finally had a second growth engine that didn't depend on Meta's algorithm. This is the exact moment most Meta-first agencies pull spend back — we pushed through.
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